Every Cannabis Retailer, or any business for that matter, wants long-term success. However, running a profitable business is no easy task. It’s challenging in an industry like Cannabis, where competing dispensaries pop up on every corner. Focusing on customer satisfaction and loyalty are two areas that can significantly impact the long-term health of your Cannabis store. A happy customer becomes a repeat customer. Below are five ways you can keep your customers coming back for more.
1. Implement a Rewards Program
Rewards programs allow customers to receive points every time they purchase at your store. Over time, they can use their earned points to get discounts on products at your store. This helps you convert shoppers into repeat customers because the more points they build up, the more opportunity they have for savings. Once customers join your rewards program, they will be more inclined to shop at your Cannabis store instead of your competitors. In the Cannabis space, companies like AlpineIQ and SpringBig make it simple to set up a rewards program for your customers.
2. People love discounts
Who doesn’t love a good deal? Start offering discounts on your products strategically. Creating daily and weekly specials will get customers in the door. These discounts act as bait, and you can sell your products through upselling or strategic product placement. Customers who recognize you offer discounts regularly will start coming to your store consistently.
3. Stay stocked up on quality products
Quality speaks for itself. Providing excellent products will keep your customers returning, but know how your inventory moves. Look at the sales data available to you to understand what your customers are buying and ensure you have the right products in stock. Nothing is more frustrating than going to a store to buy something you want, and it’s not available. This can negatively impact your brand and push your customers to shop elsewhere. When you let them look elsewhere, you allow the competition to steal them away from you for good.
4. Build your brand experience
Your brand matters. Depending on the image you put forward, you can either help or hurt your Cannabis brand. Your brand image includes the appearance of your store, the shopping experience, and your customer service. As a first step, treat every customer like you would treat your best friend. Engage with them, ask them if they need help, be ready and willing to answer their questions, and help them find the products they need. If you walk into a store and feel unwanted or as if you are an inconvenience, are you going back? Not likely. Treating your customers like friends will go a long way in building long-term relationships.
5. Consistent communication is vital
Whether through SMS or e-mail marketing, maintaining consistent communications with your customers about new products and special offers will keep your brand top of mind. This will increase the likelihood that when they need Cannabis, they will think of your store. The more touch points you have with them, and the more they see your brand, the more they will trust you. The more they trust you, the higher the chances they will keep buying from you.