On October 17, 2018, Canada will officially become the second country in the world to legalize cannabis. This is good news for many Canadians.
This past April Statistics Canada (Stats Can) released a report that 14 percent of Canadians (around 4.2 million people) over 15 years of age reported using cannabis in the past three months, with 56 percent (around 2.4 million) of them being “daily” or “weekly” users. And these numbers may actually be higher if you consider that many people may have been hesitant to answer with complete honesty (how many people are going to admit they broke the law in a Stats Can survey?).
Those numbers represent a huge boom in business for those planning to retail or produce cannabis; especially in provinces like Alberta, and now Ontario, that will have a large number of retail outlets. For customers, this means there will be various options on how they can purchase and consume cannabis. What retailers will need to focus on is customer education for newer cannabis user, as well as an efficient sales process that caters to their individual needs. Customers don’t want to go through a long complicated process. It should be as easy as possible for them to find a cannabis product that suits their individual needs and lifestyle.
When you use Buddi’s software, you can provide your customers with an excellent experience that will engage and delight them. Buddi’s platform ensures cannabis users are directed to a product that best suits their needs. This is accomplished through the software’s Customer Relationship Management (CRM) feature, and automated recommendations. The CRM stores your customers’ personal preferences, feedback, past purchases and context of their visit. These insights allow for intelligent product recommendations, meaning that the software automatically creates tailored recommendations that best suit the customers’ preferences.
Buddi also provides Self-Serve Kiosks and a Cannabis Product Catalogs that give the customer the ability to serve themselves, on their own time and pace. Add in the Buddi Product Information Management feature of the software, that allows retailers to add educational product information directly into their catalogs from the Buddi Product Database, and it’s easy to see how the both retailer and customer experience is enhanced.
The better an experience the customer has, the more likely they will choose your business in the long-run. Buddi’s software can help put your business in a position to ensure customers are enjoying their experience and will return again and again.
For more information on how Buddi can help your cannabis business, please don’t hesitate to contact us by emailing info@buddi.io or calling 1-(604) 368-7949.