As the number of Cannabis retailers across Canada continues to grow, it is increasingly important to establish your Cannabis stores' online presence to expand your reach. Here are some easy ways to get noticed online without breaking the bank:
Have A Website
Having a website in 2022 is a MUST. If you don’t already have one, many website-building platforms are available, making it super easy for anyone to set up their website. You do not have to be a web developer or technical wizard to get online these days. If you already have a website, make sure it is mobile-friendly. Google requires a smooth browsing experience when you visit your website from your mobile phone to rank. Most website builders automatically adjust for a mobile experience, but double-check how your website looks and operates on mobile when testing different platforms.
Start A Blog
Start writing blog articles consistently and post them to your website. Focus your topics on being relevant to the Cannabis industry and your customers. Include keywords in your articles that your customers might be searching for as they relate to your Cannabis store. A few blog ideas would be writing about your favourite products offered at your store. The more relevant content you have on your website leads to more opportunities for your customers to find you online.
Get On Social Media
Create social media accounts for your store. Do your research and content planning before getting started because social media companies have rules about what you can post about on their platforms. Simple posts like featuring top customers, top employees, or having your customers tag your store in their posts, will go a long way in growing your reach. You can also use your social media as a communication channel for news or events you want to share. Encourage your customers to follow you and engage with your posts. This will help grow your reach online.