THE IMPORTANCE OF CANNABIS SOFTWARE FOR RETAILERS AND PRODUCERS IN THE CANNABIS INDUSTRY

Cannabis software for retailers and producers: as we well know by now, cannabis will become legal across Canada on October 17, 2018. Various States across the US have already legalized, with others well on their way.

With legalization, comes a patchwork of regulations, at the Federal, as well as the Provincial and State level. With this comes an influx of retailers, producers, and consumers of cannabis, and unique opportunities, as well as challenges, within each framework.

Cannabis software platforms are becoming an increasingly important factor to monitor and manage products, gather data, and deliver an educational, best-in-class customer service experience.

At Buddi, we offer both aproducer and a retailer software solution,each developed for their own unique needs..

For Producers

For licensed producers (LPs), our cannabis software focuses on digital asset and content management, which provides consistent and visible branding, marketing to retail consumers, and monitoring of product performance ie. product page conversions, hits, and other insights .

This involves  data dissemination and collection to allow licensed  producers to share their product information with retail and e-commerce sellers, then gather  product performance data, and to even allow for demographics on purchases to tailor marketing directly to your target audience and customer base.

It also allows for consumer education by providing LP-created  content to retail and e-commerce to drive consumers to your brand and highlight the unique value and characteristics of your products.

For Retailers

Retailers, like LPs, have to be extremely careful to be in full compliance with all marketing and content provided to consumers. The Buddi Retail Managmenet platform ensures compliance and consistent customer service and education.

The Buddi Kiosk is ideal for self-serve orders, freeing up retail staff and keeping operations lean. This also provides customers with a private, educational, and guided way to make choices of strains and place their order.

Customers can also create a profile and a login to the system every time they come back to the store. With every purchase, the system will collect data on the purchase, helping to refine suggestions and recommendations the next time the individual logs on to browse or make a purchase. This data collection then further allows the retailer to market directly to the preferences of the consumer.

In addition, our systems will integrate with POS solutions, allowing for easy menu management, and order processing, tracking and management of inventory and sales in real-time. Along with this, the software will also analyze customer choices, feedback and product satisfaction rating and even provides the option to allow tailored cannabis strain and specific product recommendations based on the preferences indicated by the customers.

The integration of the software is ideal for self-serve online orders and for ordering from digital online product catalogs. This provides customers with a private, relaxing and informed way to make choices of strains, place their order and complete payment around the clock.

Customers can also create a profile and a login to the system, which then further allows the retailer to market directly to the preferences of the consumer. With every purchase, the system will collect data on the purchase, helping to refine suggestions and recommendations the next time the individual logs on to browse or make a purchase.

By using our integrated software, managing a cannabis business is simple, efficient and professional. Easily manage your business relationships while exceeding the expectations of your customers.

By |2018-07-09T16:25:35+00:00July 6th, 2018|Customer Experience|0 Comments

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